A new browser has emerged into the digital world and has slowly been picking up quite a bit of attention. It’s generally quite hard for new browsers to make a noticeable impact online due to the popularity of rivals like; Chrome, Firefox, Safari and Opera to name a few.
There are two main selling points that come with Brave: the first is speed, and second is the ability to block advertisements on any website you visit. Whilst this is nothing new, it still raises quite a few interesting questions.
It happens to every organisation, a piece of news breaks that gets everyone in the office talking. Here at Bloom we have a lively culture of debate when it comes to breaking news, and we love having a good natter about what’s going on in the world. Bloom Reacts is a semi-regular piece on our team’s reaction to goings on in digital and tech.
So this week, Tim Cook spoke out in an impassioned letter about the recent moves that the US Department of Defence have been making to open “back doors”: Known security vulnerabilities in software/hardware that allows investigators to access devices, and that have a habit of being found by naughty folks and hackers – in Apple’s iOS platform; And Apple, being a reasonably user-friendly company, have said no!
To add to this breaking news, Sundar Pichai, Google’s CEO has backed Apple in their stance on the issue.
We’ve had some great reactions to this news here at Bloom, and here are some of our favourites:
“Interestingly, had the terrorist had a more modern iPhone, they could potentially have used their dead fingerprints to unlock the phone using touchID, which opens up another security debate.”
– Jim Moran, Head of Planning
“This is all part of a much bigger issue that could be essentially one of the most important tech cases we’ve ever seen. […] Hopefully this provides some momentum to prevent similar issues here in the UK such as the poorly conceived Snoopers Charter. “
– Joe Corby, Web Developer
“I admire the stance that Apple are taking on this matter and I feel it’s the correct one but unfortunately I think it’s just a matter of time before they will back down.”
– James Bell, Development Manager
“A ban on encryption will last as long as it takes for a few key cabinet Senate members to have their iCloud accounts broken into..”
– Josh Finch, Systems Administrator – He also wrote this post and is also a legend
“I’ve seen Enemy Of The State, I’m not saying anything.”
– Joe Mason, Creative Director
How did you react to Apple’s open letter? Share your thoughts with us on Facebook or tweet us @bloomagency .
If you were to ask me what an integrated agency was at the end of my university degree, I wouldn’t have been able to give you a very good answer. Problem solving from a young age is what got me into coding, although I wasn’t exactly sure what role it would play in my future. I decided to study for three years at University to see if I could turn my passion into a career.
You might have already heard about our internship scheme at Bloom – last year we struck up relationships with local universities to offer students the chance to gain some work experience in a fast-paced marketing agency like ours! Recently we invited Francessca to intern with our Planning and Strategy team, and she’s kindly written a blog post to tell you all about it.