April 21, 2015 - Comments Off

Why data triage is the secret behind successful consumer marketing campaigns

The current meaning – the process of determining the most important people or things from amongst a large number that require attention (Oxford Dictionary) – dates from the 1930s, from military lessons associated with assessing the huge number of wounded on the battlefields of the First World War. Triage nurses were trained to sort and prioritise those who needed treatment most…

Read more

April 14, 2015 - Comments Off

Will real-time video streaming with Periscope take off?

In the last six weeks there have been two apps released that let anyone with a smartphone become a broadcaster. Meerkat and Periscope let you stream live, real-time video from your phone, via Twitter, to anyone who wishes to watch. So should you be excited or nervous about this emerging technology, and will it take off? Read more

March 31, 2015 - Comments Off

Top 10 things we did in March

Our Top 10 list gives you an insight into some of the work we’ve been doing over the past month. It’s a way for us to express the things we’ve discovered and the things we’ve delivered. Basically, it’s 10 things that we’re really proud of.  Read more

March 17, 2015 - Comments Off

The social media guidance that all financial firms need to know

It’s been a hotly discussed topic – how can financial firms promote their services on social media in a way that’s compliant? Following a consultation last autumn the Financial Conduct Authority (FCA) has released a set of guidelines to help companies embrace the evolving world of social media without the fear of being fined. Read more

February 13, 2015 - Comments Off

Leeds to host DataDive in April

We’re lucky enough to spend our days working on innovative data science projects at Bloom. We regularly explore new datasets and uncover previously unseen patterns within them, and the skills of our team allow us to help our clients understand the impact that their advertising is having on their business. Read more