Author Archives: Alex Craven

Does the Federal Trade Commission (FTC) ruling kill Blogging?

On the 1st December 2009 new changes to the FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising come into effect.   This is potentially big news for our industry as the new guides address the fact that advertisers … Continue reading

Posted in Search & Social, Strategy, Technology Talk | Tagged , , , | 8 Comments

Are wireframes the death of creativity? User centred not user led design

I have been working with a lot of different usability agencies lately and it struck me that very small differences in how a user centred design project are run can have radically different outcomes, not all of which are positive. … Continue reading

Posted in Creative | Tagged , , , | 5 Comments

Position Matters! It isn’t enough to target page 1 on Google, top 3 is what counts!

Position really does matter! this post analyses the impact of ranking on click through rates. Continue reading

Posted in Search & Social | 6 Comments

How to track the ROI of your digital marketing – perfectly!

ROI, ROI, ROI! it is the battle cry of the digital age isn’t it..? the perfect marketing medium, measurable to the last penny!? Well at least it should be.. however in my experience and in the experience of many of … Continue reading

Posted in Strategy | Tagged , | 6 Comments

Why SEO agencies shouldn’t exist! And why their days are numbered?

Controversial I know.. but before all you SEO’s out there leap down my throat, please bear in mind I have said shouldn’t implied in this is the acknowledgement that you do and indeed I run my own SEO agency so … Continue reading

Posted in Search & Social, Strategy | Tagged , , | 5 Comments

Office refurb

At Xmas we took the opportunity provided by the break to refurbish the office and thought we would share some photo’s of the work in progress and the final re-ocupation that occurred today (at last!).

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Posted in Musings | Tagged | 6 Comments

Wierdy Beardy Moustachio Masters!

Today marks the first day of the sponsored Bloom Media Moustache growing competition.. appologies to clients and wives/partners on our prickly appearance until the grand unveiling on the 19th december for our Xmas works do! Our chosen charity is hSt.Gemmas … Continue reading

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Time for a new agency model?

Hi all and welcome to the Bloom Media blog! I’ve invited all the team here to post and would welcome our peers and clients to also share their thoughts on all things digital and beyond. I thought i’d get stuck … Continue reading

Posted in Strategy | 16 Comments