Author Archives: Brian Wadsworth

Follow the Money …or engage Warp-drive?!

Being a ‘silver surfer’, Chairman, CEO, NED, etc., gives me a privileged position of ‘outside-in’ insight into this industry which is still highly embryonic and quite naive in some ways; occasionally exhibiting the inconsistency of an early stage teenager! I am also ‘contemporary’ (some … Continue reading

Posted in Creative, Search & Social, Strategy, Technical | 2 Comments

Digital Britain?

About 9 or so years ago I attended a conference in the USA where BT ‘proudly and confidently’ announced from the platform that they were not going to invest in installing another single km of fibre optic cable into the ground because … Continue reading

Posted in Search & Social, Strategy, Technical | 2 Comments

IT v Marketing

Convergence is with us as technology takes us into a new era and the Internet starts to make its mark. This sets a real challenge for business as we need to quickly adapt to the new techniques and technologies for … Continue reading

Posted in Strategy | 1 Comment

Taking Advantage of the Internet ….. Now!

Credit crunch, recession, economic downturn, media frenzy, fear …… pain!! This is what ‘almost’ every business is now experiencing and the associated ‘pain’ is a great teacher! Nothing new here … BUT …. What this often forces is knee jerk responses … Continue reading

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Impact of the Internet on Client/Agency engagement?

A Chairman’s perspective ……… An internal debate at a recent BM Board meeting revolved around the frustration experienced by our management team regarding delays then being experienced with certain clients that were impacting both our ability to deliver AND particularly … Continue reading

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