Convergence is with us as technology takes us into a new era and the Internet starts to make its mark. This sets a real challenge for business as we need to quickly adapt to the new techniques and technologies for … Continue reading →

Credit crunch, recession, economic downturn, media frenzy, fear …… pain!! This is what ‘almost’ every business is now experiencing and the associated ‘pain’ is a great teacher! Nothing new here … BUT …. What this often forces is knee jerk responses … Continue reading →

A Chairman’s perspective ……… An internal debate at a recent BM Board meeting revolved around the frustration experienced by our management team regarding delays then being experienced with certain clients that were impacting both our ability to deliver AND particularly … Continue reading →

Email marketing is not about a single mail shot which you send from time to time in the hope of achieving meaningful results. As with Search Engine Optimisation trust and relevance has to be created with your recipient base to … Continue reading →

Hi all and welcome to the Bloom Media blog! I’ve invited all the team here to post and would welcome our peers and clients to also share their thoughts on all things digital and beyond. I thought i’d get stuck … Continue reading →