Comments on: Why SEO agencies shouldn’t exist! And why their days are numbered? http://www.bloomagency.co.uk/blog/search-and-social/why-seo-agencies-shouldnt-exist-and-why-their-days-are-numbered/ Thu, 22 Dec 2011 17:31:48 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Alex Craven http://www.bloomagency.co.uk/blog/search-and-social/why-seo-agencies-shouldnt-exist-and-why-their-days-are-numbered/#comment-117 Alex Craven Fri, 14 Aug 2009 14:49:19 +0000 http://www.bloomagency.co.uk/blog/?p=150#comment-117 its good point and of course the role of an SEO is a critical one within any of the types of agency i mention here and of course link building is a critical part of that role. However we all know that the benefits of all that hard effort building links will only deliver its full potential if the website knows what to do with all that lovely link juice and how to leverage the strength of its domain to garner top rankings on 'big terms' and this I think brings it back to the need for the agency driving the whole process to take a birds eye and long term view of the digital strategy. its good point and of course the role of an SEO is a critical one within any of the types of agency i mention here and of course link building is a critical part of that role.

However we all know that the benefits of all that hard effort building links will only deliver its full potential if the website knows what to do with all that lovely link juice and how to leverage the strength of its domain to garner top rankings on ‘big terms’ and this I think brings it back to the need for the agency driving the whole process to take a birds eye and long term view of the digital strategy.

]]> By: Carps http://www.bloomagency.co.uk/blog/search-and-social/why-seo-agencies-shouldnt-exist-and-why-their-days-are-numbered/#comment-116 Carps Tue, 11 Aug 2009 11:03:09 +0000 http://www.bloomagency.co.uk/blog/?p=150#comment-116 For onsite stuff yeah - we should be *well* past the stage now where a good up-from-the-floorboards site build doesn't create a naturally SEO friendly structure. It's hardly new information, yet you can barely throw a spork without it landing in the dinner of a developer who's happy to create a javascript-only navigation or leave his page titles blank. So s long as that carries on, there's always going to be an awkward relationship between onsite SEO and the development function. Where traditional, pure-play development companies fail to score is market/keyword research, ongoing monitoring and link acquisition. Is that going to fall to marketing agencies to deliver? An interesting question. I guess that would mean either talent migrating from SEO agencies or marketing companies getting much, much better technical smarts. Certainly marketing companies have an advantage in linkbait/viral/content areas, but SEOs keep finding those juicy links that keep putting their clients to the top... ;) For onsite stuff yeah – we should be *well* past the stage now where a good up-from-the-floorboards site build doesn’t create a naturally SEO friendly structure. It’s hardly new information, yet you can barely throw a spork without it landing in the dinner of a developer who’s happy to create a javascript-only navigation or leave his page titles blank. So s long as that carries on, there’s always going to be an awkward relationship between onsite SEO and the development function.

Where traditional, pure-play development companies fail to score is market/keyword research, ongoing monitoring and link acquisition. Is that going to fall to marketing agencies to deliver? An interesting question. I guess that would mean either talent migrating from SEO agencies or marketing companies getting much, much better technical smarts. Certainly marketing companies have an advantage in linkbait/viral/content areas, but SEOs keep finding those juicy links that keep putting their clients to the top… ;)

]]> By: Ally (digital marketing @ swamp) http://www.bloomagency.co.uk/blog/search-and-social/why-seo-agencies-shouldnt-exist-and-why-their-days-are-numbered/#comment-115 Ally (digital marketing @ swamp) Thu, 06 Aug 2009 12:03:28 +0000 http://www.bloomagency.co.uk/blog/?p=150#comment-115 Hi Alex, I couldn't agree more. There are so many players offering SEO these days...but nowhere near enough of them truly understand SEO. Ally Hi Alex,

I couldn’t agree more. There are so many players offering SEO these days…but nowhere near enough of them truly understand SEO.

Ally

]]> By: Alex Craven http://www.bloomagency.co.uk/blog/search-and-social/why-seo-agencies-shouldnt-exist-and-why-their-days-are-numbered/#comment-114 Alex Craven Tue, 21 Apr 2009 10:01:08 +0000 http://www.bloomagency.co.uk/blog/?p=150#comment-114 Thanks David, You do of course have a point.. however I would urge companies (even small ones) to carefully consider this process. At the end of the day it is about ROI, even small companies can compete with major players online and if there is a large opportunity (i.e. a large volume of search on their products/services) then the cost of the process above should be easily recouped by the sucess of the website and SEO strategy. I guess i'd say if there is a business case then this is always relevant and really the process above doesnt add too hugely to the cost. I'd also go so far as to say that failure to follow this process often shortens the life of the website anyway (i.e. it gets rebuilt soon after) so acutally buiding right first time can save money. Thanks David,

You do of course have a point.. however I would urge companies (even small ones) to carefully consider this process. At the end of the day it is about ROI, even small companies can compete with major players online and if there is a large opportunity (i.e. a large volume of search on their products/services) then the cost of the process above should be easily recouped by the sucess of the website and SEO strategy.

I guess i’d say if there is a business case then this is always relevant and really the process above doesnt add too hugely to the cost. I’d also go so far as to say that failure to follow this process often shortens the life of the website anyway (i.e. it gets rebuilt soon after) so acutally buiding right first time can save money.

]]> By: David http://www.bloomagency.co.uk/blog/search-and-social/why-seo-agencies-shouldnt-exist-and-why-their-days-are-numbered/#comment-113 David Sat, 18 Apr 2009 19:05:30 +0000 http://www.bloomagency.co.uk/blog/?p=150#comment-113 Great post. Your 11 step process is really how sites should be built. I think the problem is though that not everyone can afford the kind of budget that such care and professionalism in a web project takes and others have little idea. When I was involved in design and dev. even the big companies were only interested in, "How can I save money on my project?" as opposed to "How can I help these guys do a better job?". So, I think the separate agencies will always co-exist. A small company will go to a web developer and get a site done, they will either be fed the "We build our sites to rank in search engines - you don't really need to do anything else." line or they will later find out that there is this SEO thing and without it there site is not much use. Great post. Your 11 step process is really how sites should be built. I think the problem is though that not everyone can afford the kind of budget that such care and professionalism in a web project takes and others have little idea. When I was involved in design and dev. even the big companies were only interested in, “How can I save money on my project?” as opposed to “How can I help these guys do a better job?”.

So, I think the separate agencies will always co-exist. A small company will go to a web developer and get a site done, they will either be fed the “We build our sites to rank in search engines – you don’t really need to do anything else.” line or they will later find out that there is this SEO thing and without it there site is not much use.

]]>