When Mathematics meets Digital

At Bloom, we love nothing more than putting academic theory into practice and using this to help businesses connect with the latest changes in technology. We’ve spent the past few months working closely with the University of Reading’s Centre of Mathematics for Human Behaviour to develop a next generation social media listening tool – you might remember the Drum covering the story back in March.

Things have moved on at a rapid rate of knots since then. We’ve run a number of exciting experiments, published some fascinating academic papers, and welcomed Amanda Otley to the analysis team.

In partnership with the University of Reading, we’ve produced a video that explains our story so far. Enjoy!

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