October 05, 2012 - Comments Off on Bloom Bakery opens for charity

Bloom Bakery opens for charity

At Bloom we love cake. There’s a full-on, not so secret love affair going on between our agency and that heavenly mixture of eggs, flour, butter (or oil),  sugar and milk.  Our recent new starters were told in their interviews that if they took a job here, they would be entitled to a pension plan, company bonus, healthcare and, most importantly, we’d throw cake into the mix too – see what I did there? One member of staff has even developed an alternative Bloom office sign, renaming the agency CAKE. To sum up, while Bloom is powered by people, the people are powered by cake.

So, when Fay Nyberg and I became aware of the date of the World’s Biggest Coffee Morning – organised by Macmillian Cancer Care – this meant only one thing. Everyone knows that during a coffee morning, it’s not the coffee that’s important – it’s the mid-morning slice of heaven that goes with it that really gets everyone talking. And, everyone also knows that if you’re eating cake for charity, the calories don’t count!

So, helped by a motley crew of eager bakers, Bloom Bakery was officially declared open last Friday. Sporting a mixture of treats ranging from Foz’s savoury pistachio, goats cheese and prune cake, to fantastic Crunchie and Rolo topped chocolate cupcakes (you can follow Fay’s recipe to recreate those beauties here), to sausage rolls, banoffee pie, and just about everything in between. It was truly a sight to behold. Tucking in for charity, we managed to raise a wonderful £100 for Macmillan – enough to provide support for a family with cancer for four hours. And, even more impressively – the event has raised a magnificent £3,020,410 so far across the UK.

A big thanks to all those Bloomers – and clients – who baked and ate for charity. How wonderful to be part of a cake-focused event that will go so far in supporting such a brilliant cause!