July 22, 2013 - 1 comment.

Bloom breaks Dadi awards nomination record

We’re delighted to announce that Bloom has been nominated for not one, not two, but three Dadi awards this year – smashing our previous nominations record! The awards, which celebrate the best digital marketing work across the UK, received over 500 entries this year and have been judged by a panel of digital experts from Facebook, ESPN and Versace, among others.

Sitting pretty in three categories – in-house website or campaign, use of organic search and usability – we’re hoping to bring home lots of extra sparkle for our awards shelf.

‘Giving Help-Link the toolkit to grow’ is standing proud in the Usability category.We’re extremely proud of our work with nationwide heating and boiling specialists Help-Link which increased overall conversation rates by 20.6% in just one month. By ensuring that usability was at the forefront of the solution, Help-Link’s new fully responsive website is clearly doing its job to ensure that people don’t have to hop on to a desktop at that urgent moment when they realise they need their boiler repaired. Help-Link’s new data dashboard – which provides up-to-date information that ties together media targeting and spend – is also helping to ensure that budget is directed where it works best too.

‘Reflecting Bloom’s Bloom’ – our submission for the best in-house website or campaign category –  focuses on our in-house marketing and new business team’s push to reflect our new proposition. Where we were once a purely digital agency, we are now in the position to offer a completely integrated, through-the-line service that hinges on our knowledge and understanding of using big data to harness brand insight. By concentrating on developing a new brand identity, a complete website refresh and an in-depth content marketing plan, we’ve seen a 64% increase in brilliant people like you visiting our website, a 61% increase in Twitter followers and coverage from a number of high profile media and specialist data titles.

We’re really proud that our work for ADT has been nominated for yet another award -we’re hoping that a shiny Dadi award for Organic Search will soon be keeping our UK SEO award and Insider award company!  ‘Using integrated methods to optimise conversion rates’ has wowed the judges on numerous occasions now –  which perhaps isn’t such a surprise when you consider that the fully integrated SEO campaign (which also encompassed a TV ad and a fully responsive, mobile optimised subsite) increased organic search traffic by 40%, non-brand SEO traffic by 114% and achieved an 100% uplift in TV to telephone enquiries compared to previous product focused campaigns.

Keep your fingers and toes crossed for us – the Dadi 2013 results will be announced at a lavish ceremony on 10th October in London.