February 05, 2013 - Comments Off on Bloom brings booking to web and kiosk for LA fitness

Bloom brings booking to web and kiosk for LA fitness

We’re pleased to announce that Bloom’s first major digital deliverable for  LA fitness has just gone live. As part of our new through-the-line relationship with the 80-strong chain fitness club, we’ve designed and developed a new gym membership application and payment system.

Working closely with the company’s sales team, membership advisers and IT division, Bloom devised the entire customer experience for the new system which has been created in two versions; one for the in-club kiosks and one for the company’s website.

LA fitness is now one of the first UK-wide chains to offer potential customers the ability to become fully-fledged members across multiple channels (online, in kiosk and via the old-fashioned paper form). This work is the next phase in Bloom’s ongoing relationship with LA fitness which will see an increasingly integrated approach to both marketing and service across all touch-points.