February 19, 2016 - Comments Off on Bloom Reacts – Apple CEO, Tim Cook’s Open Letter to the DoD

Bloom Reacts – Apple CEO, Tim Cook’s Open Letter to the DoD

It happens to every organisation, a piece of news breaks that gets everyone in the office talking. Here at Bloom we have a lively culture of debate when it comes to breaking news, and we love having a good natter about what’s going on in the world. Bloom Reacts is a semi-regular piece on our team’s reaction to goings on in digital and tech.

So this week, Tim Cook spoke out in an impassioned letter about the recent moves that the US Department of Defence have been making to open “back doors”: Known security vulnerabilities in software/hardware that allows investigators to access devices, and that have a habit of being found by naughty folks and hackers – in Apple’s iOS platform; And Apple, being a reasonably user-friendly company, have said no!

To add to this breaking news, Sundar Pichai, Google’s CEO has backed Apple in their stance on the issue.

We’ve had some great reactions to this news here at Bloom, and here are some of our favourites:


Jim-M

“Interestingly, had the terrorist had a more modern iPhone, they could potentially have used their dead fingerprints to unlock the phone using touchID, which opens up another security debate.”

Jim Moran, Head of Planning


Joe-C

“This is all part of a much bigger issue that could be essentially one of the most important tech cases we’ve ever seen. […] Hopefully this provides some momentum to prevent similar issues here in the UK such as the poorly conceived Snoopers Charter. “

Joe Corby, Web Developer


James-B

“I admire the stance that Apple are taking on this matter and I feel it’s the correct one but unfortunately I think it’s just a matter of time before they will back down.”

James Bell, Development Manager


Josh

“A ban on encryption will last as long as it takes for a few key cabinet Senate members to have their iCloud accounts broken into..”

Josh Finch, Systems Administrator – He also wrote this post and is also a legend


Joe-M

“I’ve seen Enemy Of The State, I’m not saying anything.”

Joe Mason, Creative Director


How did you react to Apple’s open letter? Share your thoughts with us on Facebook or tweet us @bloomagency .