October 11, 2013 - Comments Off on Breakfast brand bash: Managing your brand in a digital age

Breakfast brand bash: Managing your brand in a digital age

By 2017 the UK’s spend on advertising will grow to £17bn, while internet advertising spend will reach £8bn. It’s now clearer than ever that in this  digital age brands must move at the speed of light to make their voices heard and their message stand out.

We’re delighted to announce that we’re teaming up with law firm Walker Morris to run a breakfast seminar on Tuesday 19th November to discuss the issues and opportunities surrounding the management of brands in a digital age. Beginning at 8:30am with registration and a light buffet breakfast, our panel of speakers will be kicking off the debate at 9am.

Taking the form of a panel discussion, the audience will hear from Nathan Lane, head of earned media at Bloom,  Danielle McCormick, Associate at Walker Morris with a special interest in Media, Samantha Lucas, Associate at Walker Morris with a special interest in Intellectual Property and Neil Lockwood, group client services director at Bloom, who will be using recent case studies to explore the challenges facing marketers when implementing a creative campaign.

We’ll be focusing on:

  • The fine line between a campaign that stays within the law and one that doesn’t
  • What happens when campaigns turn ugly
  • How to stop your social media campaign going wrong – and how to cope if things get out of control

There’ll be plenty of opportunities for the audience to get involved too – and if you fancy asking our panel a question before the event, don’t hesitate to drop us a line at [email protected].

Free tickets for this event are bound to go quicker than you can say “advertising standards authority”, so book your tickets today here!