Bloom Conduct

* When customers don’t read the small print, they don’t know exactly what they’re buying. This is a problem that can’t be ignored.

It’s your duty to help them make informed choices, and your legal responsibility to treat them fairly – or risk being fined. That’s where Bloom Conduct comes in. We don’t believe your statutory  communications have to be boring. And they certainly don’t have to be lengthy.

FINEFINE

Less is more

We cut out the unnecessary bits, highlight the important bits and bring copy to life with a tone of voice that’s warm, informative and easy to read.

Protect your customers

You shouldn’t need a degree in law to make sense of small print. Critical literature that’s clearly written is more likely to be read and understood by your customers.

Reduce print costs

We reduce the word count, page count and document length. This will reduce your print costs, while remaining completely compliant.

Who we are

Graham Lee
Head of Insight and Strategy
With more than 30 years of experience in financial services, Graham has an in-depth knowledge of the industry, including its products, its regulatory literature and FCA directives.

Peter Laflin
Chief Data Scientist
As a marketing mathematician, Peter helps financial clients make best use of the data they hold. He also uses our social intelligence tool to gain insight that can drive investment decisions.

Jules Caton
Executive Director Client Services
Jules’ experience of working in financial services, public sector and utilities includes key clients such as Accord Mortgages, YBS, Clydesdale Bank, Yorkshire Water and Scottish Power.

Stuart Clarke
Marketing Director
Stuart has more than two decades of experience working in financial services for large organisations such as Prudential, Alliance & Leicester, First Direct, Engage Mutual and TD Bank.

Gurdev Singh
Non Executive Director
Gurdev has racked up 30 years of experience in data, multi-channel communications and integrated marketing, working with large financial companies such as RBS and the Co-op.

Richard Lord
Content Manager
Richard draws on his experience in corporate communications to write, edit and proofread a variety of regulatory literature and content – making sure it’s clear, concise, compliant and on-brand.

Rachel Brookes
Marketing Executive
Rachel couples her experience in customer service with her Masters in Management Consultancy to understand the challenges that clients face and identify proactive opportunities.

“In our opinion, having reviewed many other vendor’s product literature, this is something radical and new. We believe this literature will give L&G a competitive edge.”

Dataquest
Research Consultants

Case Studies

As discretion and professionalism is paramount to our clients, please contact us to arrange a brief presentation of case studies that will showcase our work. Contact us to find out more.

Case studies include:

  • A leading high street bank

  • The UK’s largest insurance company

  • Europes leading home emergency insurer

For a free preliminary audit, to see how we could make your
communication clear, friendly and compliant…

 

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