March 10, 2013 - Comments Off on 'Ditch the Duvet' with LA fitness this Spring

'Ditch the Duvet' with LA fitness this Spring

Despite the snow, Spring has most definitely sprung with this new integrated campaign work from Bloom for LA fitness.

With nearly one million leaflets printed alone, a simple and high-impact message and attractive offer will always be the key to getting time-poor (and cash-poor) urbanites to sit up and take notice. Alongside the direct mail, Bloom also designed, developed and produced the usual media mix of POP, online display and web-based vouchering for LA fitness’ spring campaign.