April 01, 2015 - Comments Off on Google algorithm update – is your website mobile-friendly?

Google algorithm update – is your website mobile-friendly?

On 21 April 2015 Google will be expanding their use of mobile-friendliness as a ranking signal. So what does this mean for you? Will you be affected?

Google announced news of this mobile algorithm update on Thursday 26th February. It’s a rare forewarning from them – and one that can’t be taken seriously enough. Google said:

“When it comes to search on mobile devices, users should get the most relevant and timely results.”

This principle applies to any Google development. All they are looking to do is provide their users with the best search experience. If they can continue to lead the market in this respect then they will continue to retain users, continue to grow and – you guessed it – continue to generate an ever increasing amount of ad revenue.

So the question is: “How can you be relevant to your users?” In this post we’re looking specifically at mobile, but it’s always the primary question you should ask when looking to improve your organic visibility in Google (and other search engines).

Google recommend responsive web design, meaning the website scales up and down appropriately to display well on any device, from mobile, phablet and tablet, up to desktop – even smart TVs.

You should now check to see if Google thinks your website is mobile friendly using their mobile-friendly test tool. If your website isn’t mobile friendly, and you’re concerned about the upcoming Google algorithm update, please let us know and we’ll be happy to help.