November 01, 2012 - Comments Off on Interactive map for ADT reveals when alarms are most likely to go off

Interactive map for ADT reveals when alarms are most likely to go off

Look out of the window. We bet you a cup of tea and a slice of cake that you can spot a little yellow box on the corner of a building nearby. Well, those little yellow boxes are made by ADT and over 200,000 UK homeowners trust them to keep their home safe.

We’ve been working with ADT for over six years: a relationship that has grown successfully from a digital marketing foundation to the delivery of truly integrated creative solutions.

Some of our most recent work for ADT produced this pretty useful little infographic that lets people check when and where alarms have been activated across England and Wales. The infographic includes a sliding bar that displays the time alarms are most likely to be activated – and 7am appears to be the magic time!

Accompanying research from ADT reveals burglaries are most likely to take place between January and April. The infographic has therefore come just in time to prompt homeowners to re-examine their security procedures!

We’d love to know what you think of the infographic – leave us a comment below.