October 23, 2014 - Comments Off on Second nomination for Bloom’s ground-breaking social data research with ITV

Second nomination for Bloom’s ground-breaking social data research with ITV

We’ve always believed that maths has its place at the heart of creativity, so we’re proud to announce that our work with ITV in advertising and social data has now been nominated for a second award.

It’s up for the Best Use of Insight/Monitoring at this year’s Social Buzz Awards, which brings together individuals and companies who are at the forefront of social media. The winners will be announced at the Marriott Grosvenor Square in London on Thursday 27th November.

This is in addition to our recent nomination for the Best Use of Research and Evaluation at the UK Social Media Awards.

How social data can be used to show ROI

Social data is available in abundance, so the challenge isn’t about getting hold of it – it’s about what you do with it. Having captured the data of a special Lego-made ad break through our social intelligence tool, Whisper, we looked at how people responded to the brands.

Using a unique methodology we were able to conclude with clarity that advertisers can achieve a significant return on investment if they treat the ad break as an extension of the entertainment.

“For the first time we were able to show how people who watched the ad break were talking about the brands involved and how it helped to drive new customers,” says Glen Gowen, Head of Research & Insight at ITV.

“We’re really excited about working with Bloom in the future to help us understand more about how advertising on ITV can benefit our clients in driving earned media for their brands.”

Peter Laflin, General Manager: Insight and Innovation at Bloom, said: “This second nomination is excellent recognition for the ground-breaking work we’ve carried out in the field of social data, which is driven by mathematics.

“But we also took a creative approach to processing and presenting the results, which reveal so much about how TV advertising should be intertwined with social – and further evidence of how all campaigns should be thoroughly integrated to maximise results.”