Social Media

Illustration of traditional shop canopy with mouse cursor

Why you should always be creating more customer focused content

If you want to know something, you ask the internet. We get our answers, make decisions and form opinions by discovering things online. Everyone’s doing it, which is why the web has become such an integral part of any business – and it’s never been more important for bosses to think about what content they put on there, and how they do it. Read more…

Illustration of traditional shop canopy with mouse cursor

Why you should always be creating more customer focused content

If you want to know something, you ask the internet. We get our answers, make decisions and form opinions by discovering things online. Everyone’s doing it, which is why the web has become such an integral part of any business – and it’s never been more important for bosses to think about what content they put on there, and how they do it. Read more…

Illustration of molecule-style shape and floating dots to represent Big Data.

Big Data, little data – so what?

I’ve read many opinion articles recently about the burgeoning multi-billion dollar market built around so-called Big Data. There’s no doubt that with the advent of social media (and its associated impact on brand perception and performance) the enormous amount of information held in these platforms has contributed to the hype that surrounds the ‘concept’. Read more…

Silhouettes of TV as screen 1 and tablet or phone as screen 2.

What is the second screen, and what makes it so important?

You may have heard people talking about the second screen, and you may have read bits about it too. Marketers and advertisers are very excited about it, and some companies are investing heavily in it. But what exactly is it? And how can it benefit brands and businesses? Here’s how… Read more…

RBS whisper

Should crowd sourcing be the future of banking bonus decisions?

On the day that the RBS group announced losses of £8bn, the news story was always going to make headlines. The announcement was the subject of nearly 20,000 tweets – the majority of which highlighted the bad deal that UK taxpayers got from the bank’s losses. Read more…

Illustration: an eye inside a speech bubble

Creating power from social media

The corridors of power at major corporates ring with the sound of numbers, as hard data drives strategic, tactical and evidence-based decision making. Even where balanced scorecard approaches are used for business performance management, financial metrics still dominate decision making – albeit heavily influenced by ‘City’ sentiment. Read more…

breakfast brand bash logo

Breakfast Brand Bash review: How to be legally social

With more and more businesses operating online – and especially on social media – it’s become more important than ever to know how to be legally social. So we got together with leading law firm Walker Morris to organise our second and most recent Breakfast Brand Bash seminar, where professionals could get advice, answers and best practice from a panel of experts.

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breakfast brand bash logo

Breakfast brand bash: How to be legally social

With the number of active users on social media increasing by 64% in the last eight years and 93% of marketers currently using this medium to drive business, social media engagement is fast becoming one of the most important ways for brands to connect with their audience. Over the next five years companies are expected to double their social marketing budgets and for this reason brands must understand how to use this platform in the correct and most profitable way for their business.

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The 2nd Screen logo

Bloom to discuss the potential of the second screen at European summit

Having just spoken in China, our very own CEO Alex Craven is jetting off to Barcelona at the end of February (26th to be exact) to speak about the advertising potential of ‘second screening’ – the screens of our mobile phones and tablets that we use while watching television. Read more…

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Which social channel is the best for you and your audience?

Twitter, Facebook, Vine, Snapchat, Instagram, Pinterest, YouTube, Tumblr…. the list of social media channels is endless and it just keeps getting longer. New social channels are popping up all over place as there’s now increasing pressure to be part of the online social community. But with the list of growing platforms to choose from, which is the best for your brand and audience?

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INSTAGRAM

What does Instagram Direct have in store?

As we all know, social media plays a vital role in helping brands to develop and share content with their target audiences. Picking the right mix of platforms to use is extremely important but with new channels being launched all the time, choosing the right ones to invest time in can be tricky.  In an effort to capture marketers’ attention, many social media networks are now adding extra features to ensure their longevity.

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tumblr

6 brands who are awesome on Tumblr

Tumblr is not often a first thought when planning  marketing campaigns and thinking which social channels to use, although depending on your target market – you could be missing out by overlooking this growing platform. According to Search Engine People, only 31 of the top 100 brands are using Tumblr.

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1D-YT_Whisper

Using Big Data to Measure Brand Performance

I’m delighted to have been asked to talk about “Using Big Data to Measure Brand Performance” at the International Centre for Mathematical Sciences’ 2nd workshop on Social Media and Big Data taking place in Edinburgh today, the 28th November 2013.

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Sweat the small stuff: how the smallest of social media mistakes can have a big impact

Christmas is in the air. We’ve started drinking mulled wine, munching on mince pies, singing along to Christmas songs and the orders for the office Christmas party are in! But it’s not all about Christmas cheer – for marketing departments across the UK this is the time when a whole heap of their hard-fought-for marketing budget is spent on multi-million pound through-the-line campaigns and months of hard work comes to fruition. Instead of a time being filled with joy, Christmas can be nerve-wracking for both agencies and brands alike, who are waiting in anticipation to see if a campaign with fly and steal the festive hearts of the nation.

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Bloom rank in Prolific North’s top 50 Integrated Agencies 2013

At Bloom we don’t like to brag, but…. we’ve just been ranked number 30 in The Prolific North Top 50 Integrated Agencies 2013, research which was partnered by Google.

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influence graph

Top Influencers: Social Media Marketing 2013

I’ve been lucky enough to spend the day at the Social Media Marketing 2013 conference in London.  Dom Dwight, from Bettys & Taylors of Harrogate who make Yorkshire Tea, talked about the #teaonthetrain event which they ran in April.  Bloom used Whisper to analyse the social media conversation about the event and helped Yorkshire Tea understand the impact of One Direction on the resulting conversation.

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facebook promotion rules

Facebook change promotions rules – but what does it mean for marketers?

Earlier this week Facebook released a welcome update to their promotion guidelines.

Turn back the clock to just a few days ago and businesses were very limited when it came to running a competition through Facebook. They could only host competitions through a Facebook app – the design and development of which came at a price.

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The diagram shows a visualisation of spammers in a conversation. The clusters are real people in conversation. The spammers are all connecting to each other but not the food blogging, real conversation.

An organised network: the method behind Twitter spam attacks

A few weeks ago, a bunch of us at Bloom were incredibly excited to sit down to an episode of Channel 4’s Dispatches that we’d been eagerly anticipating for some time. Entitled “Celebs, Brand and Fake Fans”, the programme explored scamming in social media and highlighted how brands can use unnatural methods to grow their online engagement figures.

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ashes urn

Top Twitter Trends: How to extend the value and life cycle of an #ask celebrity Q&A

Ashes fever is currently gripping the UK, with England squaring up to Australia again today in the 2nd Test at Lords.  Eight years ago, when England broke a twenty year Ashes drought, the best chance a fan had of getting close to the players was to wait patiently on the boundary or outside the training ground.  Today, fans get the chance to talk directly to their favourite players through social media at any time they choose.

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From Data to Art: Whisper at the Royal Society

We’re really, really excited to announce that a visualisation created by our earned media planning tool, Whisper, is on show at the Royal Society’s annual Summer Science Exhibition. The image, which was a runner up in the infographic category of the ‘Picturing Science’ competition, will be shown in the Royal Society’s gardens until the 7th July.

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pad

Anglian team up with Bloom to offer one lucky winner a different type of glass

Anglian Home Improvements have recently revealed a competition that will see one lucky winner take home a different perspective of  the world around them by clutching a pair of Google Glass, the hotly anticipated tech product.

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