Social Media

Illustration: an eye inside a speech bubble

Creating power from social media

The corridors of power at major corporates ring with the sound of numbers, as hard data drives strategic, tactical and evidence-based decision making. Even where balanced scorecard approaches are used for business performance management, financial metrics still dominate decision making – albeit heavily influenced by ‘City’ sentiment. Read more…

Illustration: an eye inside a speech bubble

Creating power from social media

The corridors of power at major corporates ring with the sound of numbers, as hard data drives strategic, tactical and evidence-based decision making. Even where balanced scorecard approaches are used for business performance management, financial metrics still dominate decision making – albeit heavily influenced by ‘City’ sentiment. Read more…

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Breakfast Brand Bash review: How to be legally social

With more and more businesses operating online – and especially on social media – it’s become more important than ever to know how to be legally social. So we got together with leading law firm Walker Morris to organise our second and most recent Breakfast Brand Bash seminar, where professionals could get advice, answers and best practice from a panel of experts.

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ADT ask… What’s your top home security tip?

As leading industry experts, ADT are always looking for ways to ensure people keep themselves and their homes safe. This is why we worked in collaboration with a number of industry experts to create our latest content piece.

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Breakfast brand bash: How to be legally social

With the number of active users on social media increasing by 64% in the last eight years and 93% of marketers currently using this medium to drive business, social media engagement is fast becoming one of the most important ways for brands to connect with their audience. Over the next five years companies are expected to double their social marketing budgets and for this reason brands must understand how to use this platform in the correct and most profitable way for their business.

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Bloom to discuss the potential of the second screen at European summit

Having just spoken in China, our very own CEO Alex Craven is jetting off to Barcelona at the end of February (26th to be exact) to speak about the advertising potential of ‘second screening’ – the screens of our mobile phones and tablets that we use while watching television. Read more…

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Which social channel is the best for you and your audience?

Twitter, Facebook, Vine, Snapchat, Instagram, Pinterest, YouTube, Tumblr…. the list of social media channels is endless and it just keeps getting longer. New social channels are popping up all over place as there’s now increasing pressure to be part of the online social community. But with the list of growing platforms to choose from, which is the best for your brand and audience?

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INSTAGRAM

What does Instagram Direct have in store?

As we all know, social media plays a vital role in helping brands to develop and share content with their target audiences. Picking the right mix of platforms to use is extremely important but with new channels being launched all the time, choosing the right ones to invest time in can be tricky.  In an effort to capture marketers’ attention, many social media networks are now adding extra features to ensure their longevity.

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6 brands who are awesome on Tumblr

Tumblr is not often a first thought when planning  marketing campaigns and thinking which social channels to use, although depending on your target market – you could be missing out by overlooking this growing platform. According to Search Engine People, only 31 of the top 100 brands are using Tumblr.

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Using Big Data to Measure Brand Performance

I’m delighted to have been asked to talk about “Using Big Data to Measure Brand Performance” at the International Centre for Mathematical Sciences’ 2nd workshop on Social Media and Big Data taking place in Edinburgh today, the 28th November 2013.

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Sweat the small stuff: how the smallest of social media mistakes can have a big impact

Christmas is in the air. We’ve started drinking mulled wine, munching on mince pies, singing along to Christmas songs and the orders for the office Christmas party are in! But it’s not all about Christmas cheer – for marketing departments across the UK this is the time when a whole heap of their hard-fought-for marketing budget is spent on multi-million pound through-the-line campaigns and months of hard work comes to fruition. Instead of a time being filled with joy, Christmas can be nerve-wracking for both agencies and brands alike, who are waiting in anticipation to see if a campaign with fly and steal the festive hearts of the nation.

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