We’re delighted to announce that we’ve been appointed to build awareness and excitement ahead of this autumn’s Rugby League World Cup 2013 (RLWC2013).
Asia dominates global reaction to Moyes’ appointment
Nearly 275,000 twitter accounts joined the speculation yesterday about the new Manchester United manager. In 12 hours between 8am and 8pm, more than half a million tweets were sent and the conversation spread around the world. We used Whisper, our earned media planning tool, to analyse the conversation.
Infographic: the world’s talking about Big Data Week
Big Data Week, which took place over seven days from the 22nd – 28th April, saw communities from 27 cities across the globe come together to talk about one of world’s hottest topics right now – Big Data. Read more…
Birds to bring a new audience flocking to Anglian
Our latest piece of content marketing for Anglian Home Improvements looks through the glass (the double-glazed and hardened diamond type) to focus on the things that you can see and enjoy just outside your window.
Real-time Marketing – Hit or Miss?
Real time marketing, the practise of hijacking high profile events with relevant content, is making waves, with brands like Oreo reaping the benefits from creative content at the Super Bowl and Daytona 500.
What is social engagement and how do you measure results?
Measuring the impact of social media engagement is a tricky subject for the ROI driven marketer. It also sounds a bit of a soft and fluffy metric to use to justify social media spend to the board. It was therefore the perfect topic to tackle on day one of this year’s Social Media World Forum (#SMWF).
Introducing Alexander V. Mantzaris – Bloom’s very own Doctor
Hello! My name is Alexander V. Mantzaris and I’ve recently joined the Bloom fold for a year as a postdoctoral researcher on a secondment. Sound a bit scary and academic? Well, let me explain.
Bereft at the loss of Google Reader, bewitched by Feedly
Picture the scene: the sun was shining when I walked to work this morning. I was listening to the uplifting swagger of ZZ Top in my headphones. Life was good. And then I logged into Twitter, only to see the following: Google Reader is closing the book on 1st July.
Being in the know with Brandwatch
Time is an all too elusive and sought after commodity. Working at an agency I never seem to have enough of it. I always have a list of exciting things I’d like to do that have to come second to getting the important stuff done on time – ‘one day’ is a phrase I know all too well!
Twitter Cards – from 140 characters to 410
Question: On Twitter, what is the maximum number of characters you can have in a tweet? Did you say 140? Then I’m afraid you’re wrong. You can actually have up to 410 characters. And even a photo.