Thinking

Apple Watch illustration

Apple Watch: yes or no? Here’s what the Bloom office said

It was described as “the most advanced timepiece ever created” by Apple’s chief exec Tim Cook. Naturally there’s been a lot of interest in the Apple Watch, which launched today. But will it take off? I guess you could say that only time will tell…

Data triage illustration

Why data triage is the secret behind successful consumer marketing campaigns

The term ‘triage’ was first used in the early 18th century when it meant ‘the action of sorting items according to quality’. It was developed from the French verb ‘trier’, which meant ‘to separate out’. So what does this have to do with social marketing campaigns?

Periscope illustration

Will real-time video streaming with Periscope take off?

In the last six weeks there have been two apps released that let anyone with a smartphone become a broadcaster. Meerkat and Periscope let you stream live, real-time video from your phone, via Twitter, to anyone who wishes to watch. So should you be excited or nervous about this emerging technology, and will it take off?

Top 10 March

Top 10 things we did in March

Our Top 10 list gives you an insight into some of the work we’ve been doing over the past month. It’s a way for us to express the things we’ve discovered and the things we’ve delivered. Basically, it’s 10 things that we’re really proud of. 

Bloom Financial overlapping speech bubbles.

The social media guidance that all financial firms need to know

It’s been a hotly discussed topic – how can financial firms promote their services on social media in a way that’s compliant? Following a consultation last autumn the Financial Conduct Authority (FCA) has released a set of guidelines to help companies embrace the evolving world of social media without the fear of being fined.

bluewhitegoldblack

‘The dress’ – #whiteandgold or #blackandblue?

Personally I wasn’t interested in ‘the dress’ but, surprisingly, many of us were. This was a great example of how a simple tweet or post can whip up an engaged social media audience in an instant.

Google logo and illustration of magnifying glass over mobile phone.

Google algorithm update – is your website mobile-friendly?

On 21 April 2015 Google will be expanding their use of mobile-friendliness as a ranking signal. So what does this mean for you? Will you be affected?

Illustration of molecule-style shape and floating dots to represent data.

Leeds to host DataDive in April

We’re lucky enough to spend our days working on innovative data science projects at Bloom. We regularly explore new datasets and uncover previously unseen patterns within them, and the skills of our team allow us to help our clients understand the impact that their advertising is having on their business.

Smiley face within camera illustration

All you need to know to optimise your social media images

Despite what we might think, there are plenty of us who still judge books by their covers – so don’t let your existing or potential customers judge you for social media images that don’t display correctly on your accounts.

Top 10 hopes for 2015 illustration

Top 10 hopes for 2015

At the end of December we reflected on the things that defined our year and revealed our Top 10 achievements of 2014. Now that 2015 is well underway, and we’ve all had time back in the office to focus on the future, we’ve compiled 10 things we want to achieve over the next 12 months.

Illustration of data in 2015

Why social data will be the most important tool of 2015

If there’s one resolution you should make for 2015, it’s to delve deep into social data. You may have heard that it was big in 2014. Well, it’s set to be even bigger – and even more important – this year.

Top 10 of 2014 graphic

Top 10 of 2014

There’s a lot we’ve achieved this year that has made us – and our clients – proud. With 2015 on the horizon, and so much to look forward to, we take a quick look back at the things that have defined the last 12 months at Bloom. Here’s our Top 10 of 2014…

clicks

How to write irresistible headlines that get serious clicks

That headline is some statement. In the constant battle to stand out, brands have tried a number of tactics in an effort to bring people to them. I’ve done it, just there, with that headline. And when you know that 8 out of 10 people read headlines, but only 2 out of 10 read on, you can understand why they’re so crucial.

Illustration of overlapping speech bubbles.

Why corporate boardrooms need to engage with social media

Every so often a company will receive a surprise, or a stimulus, that threatens to change the way it does business. This unexpected interruption might be easily dismissed by sceptics, but doing so poses a risk that would remain hidden until it’s too late. This is the challenge of social media.

ITV logo within Social Buzz Awards logo

Second nomination for Bloom’s ground-breaking social data research with ITV

We’ve always believed that maths has its place at the heart of creativity, so we’re proud to announce that our work with ITV in advertising and social data has now been nominated for a second award.

Google logo with penguin illustration.

Google Penguin 3.0 is rolling out – could you be affected?

On Friday 17th October Google released Penguin 3.0 – the first update in over a year to their algorithm that’s designed to identify link building practices that contravene their Google Webmaster Guidelines. The metrics that Google uses to penalise websites with ‘bad links’ are believed to have changed too – along with the thresholds for which bad links to other sites are tolerated.

Illustration of CMO duties.

How social technology is changing business dynamics

There have been a lot of blogs recently about the impact that change and big data is having on the CXO domain. These blogs have stimulated debate around how technology creates strategic shifts – especially within the Chief Information Officer (CIO) and Chief Marketing Officer (CMO) roles, where one is driven by technology and the other by competitive positioning.

Illustration of ITV logo using Whisper graphics

Bloom and ITV nominated for UK Social Media Award

The data that comes from people who use social media while watching TV holds a lot of value for advertisers. Using our social intelligence tool and some unique measurement techniques, we discovered that – with the right strategy – brands can use ad breaks to increase their return on investment. And our work on this with ITV has seen us nominated for a prestigious award.

Illustration of traditional shop canopy with mouse cursor

Why you should always be creating more customer focused content

If you want to know something, you ask the internet. We get our answers, make decisions and form opinions by discovering things online. Everyone’s doing it, which is why the web has become such an integral part of any business – and it’s never been more important for bosses to think about what content they put on there, and how they do it.

Synonymy

The complexity of saying the same thing, differently

The word has gone. A competitor has used it to good effect, and it’s now our task, as the creative agency, to come up with a new and more effective word for our client. Obviously, it needs to be different, and perform a similar function, but also true.