It’s been a hotly discussed topic – how can financial firms promote their services on social media in a way that’s compliant? Following a consultation last autumn the Financial Conduct Authority (FCA) has released a set of guidelines to help companies embrace the evolving world of social media without the fear of being fined.
On 21 April 2015 Google will be expanding their use of mobile-friendliness as a ranking signal. So what does this mean for you? Will you be affected?
We’re lucky enough to spend our days working on innovative data science projects at Bloom. We regularly explore new datasets and uncover previously unseen patterns within them, and the skills of our team allow us to help our clients understand the impact that their advertising is having on their business.
There’s a lot we’ve achieved this year that has made us – and our clients – proud. With 2015 on the horizon, and so much to look forward to, we take a quick look back at the things that have defined the last 12 months at Bloom. Here’s our Top 10 of 2014…
That headline is some statement. In the constant battle to stand out, brands have tried a number of tactics in an effort to bring people to them. I’ve done it, just there, with that headline. And when you know that 8 out of 10 people read headlines, but only 2 out of 10 read on, you can understand why they’re so crucial.
The word has gone. A competitor has used it to good effect, and it’s now our task, as the creative agency, to come up with a new and more effective word for our client. Obviously, it needs to be different, and perform a similar function, but also true.
The way we watch TV is changing. Most of us now use a second screen – our mobiles and tablets – to enhance our viewing experience. But how do we divide our time in this multiscreen world? To answer this question a group of people were asked to wear special glasses that could track their eye movements – and the results were fascinating.
Change. To some brands it’s an opportunity; to others it’s a threat. Whatever your attitude is to embracing change, it always represents a degree of risk. But embrace it you must, because it never goes away. Change is constant. Change is good.
Leading marketing magazine The Drum has included Bloom CEO Alex Craven in their list of 100 most influential people in search marketing and SEO – and now the public will decide who makes their prestigious Top 50.