May 10, 2013 - Comments Off on Who says school’s boring? It’s not when we’re involved!

Who says school’s boring? It’s not when we’re involved!

Despite graduating in 2009, a few weeks ago I found myself packing up my school bag and my lunch box and going back to university.  Before you ask, no, I’m not heading back into the world of student loans, dirty takeaways and all-night library sessions – those days are well and truly behind me!

Instead, the University Of Leeds Business School had asked head of digital Stu Owens, search executive Mariza Tseka and I to speak about SEO, social media and generally inspire students on the advertising and promotional management degree programme about digital marketing.  Unfortunately SEO monkey was otherwise engaged – he was sad to miss out on meeting some fresh faced friends!

We held two one hour seminars to groups of roughly 40 third year undergraduate students who were on the lead up to their final year exams. SEO and social media wasn’t a topic that the students had covered in any great depth during the course – so we really wanted to make sure that we explained the basics well, using a real life brief to help. We focused the session on ADT, one of our brilliant clients who we’ve produced award winning integrated work for.

After introducing ourselves and Bloom, we set about giving the students an introduction to the world of SEO, integrated marketing and ADT. We wanted to make the session as interactive as possible, so we gave the students a brief – which wasn’t dissimilar to a brief that ADT had once set us – to work on in small teams. We asked the students to incorporate some of the elements of SEO and social media that we talked to them about during our introduction such as share-ability and driving visitors to a particular website.

We then asked them to present their content marketing ideas to the rest of the seminar class. Their ideas were great and very creative!

Not only was this a great experience for us Bloomers (this was the first time that I’d given a seminar to students), but we found that the students were genuinely interested about agency life and digital marketing as a career to consider entering into when leaving university. I personally think it’s integral that industry folk make the time and effort to speak to students, not just about their own practices and work, but about their career journeys too. I would have found such seminars invaluable when I was studying and it would have given me a clearer idea of life outside of university and what job prospects were available.

After having a great morning all round, this is an experience that I would love to repeat in the future.