September 17, 2014 - Comments Off on Why you should always be creating more customer focused content
Why you should always be creating more customer focused content
If you want to know something, you ask the internet. We get our answers, make decisions and form opinions by discovering things online. Everyone’s doing it, which is why the web has become such an integral part of any business – and it’s never been more important for bosses to think about what content they put on there, and how they do it.
Content became king a little while back, and it promises to reign for a very long time. Whether it’s a social presence through Facebook and Twitter, a blog, infographics, podcasts or video, people can’t get enough of well made, well thought out, relevant and engaging content, so they can share it with their friends, colleagues and anyone else who’s interested.
The age of consumer power
The internet has changed everything. There was a time when a business could ignore the complaints of a customer because there would be a limit to how many other people they could influence. Where once they would go home and moan to their family and friends, today they have the power to log into Amazon, Trip Advisor, Facebook or any other social account and leave a very frank opinion for millions of others to read, with the potential to really damage – or even close down – companies.
As consumers we trust product reviews from real people more than we do product descriptions from companies. How often have you gone to buy something – whether it’s from a catalogue store, an app store, or booking a hotel – and decided to read the customer reviews before you go through to the payment page? That says a lot about who we trust.
The internet means that the consumer has all the power – and that’s no bad thing. Working hard to make sure you always give the customer the best service and experience should be top of everyone’s list, and the internet has become a regulatory body for every business, keeping them on their toes.
Reach out, socialise and engage with your customers
It’s no longer enough for a business to have a shop and a website. They need to be doing more; reaching out to their customers, socialising and engaging with them online to build relationships – because 63% of companies say that posting content on social media has increased their marketing effectiveness.
People like people. They don’t like faceless, unresponsive institutions, because it feels like you’re talking to a brick wall. They like names. They like personalities. They like getting to know people and building relationships – which takes time, but it’s an investment worth making. If content is made honestly, genuinely and with the right intentions, it can be the most important and successful thing you do.
Do your research – know who your customers are. Understand what they want, what they like and where they are. Discover the things that appeal to them. If you need a help with that, we have the technology to listen. And then get creative!
The true value of great content
A blog can increase website visitors by 55% – and you’ll get 97% more inbound links than those who don’t have a blog. Shoot a short video, design an infographic that will fascinate your audience, upload pictures on Instagram that give an insight into your office, your people and your culture, and encourage your followers to get involved.
Never underestimate how much people like talking about themselves too. So after publishing your content, be sure to ask them for their views, suggestions and ideas. Reply to their messages and tweets where you can, and generate a discussion. They’ll love that you respond and take the time to ask them things. Nothing beats feeling valued.
By making them feel important, it’ll strengthen their bond with you – and before long they’ll be leaving positive reviews based on positive experiences; they’ll be recommending your business to others, becoming brand ambassadors, influencing others and helping you strengthen your grip on the market.
All because you gave them good, honest content, which they could enjoy and share.