Victoria Gate Casino is the largest and most exciting entertainment destination in Leeds. Costing £30 million to build and positioned in the city’s flagship development, it’s the only Super Casino in the north of England. Our brief was to help launch Victoria Gate Casino to the world, and then keep telling people of the reasons to visit.
Our involvement began early in the process, working with the Victoria Gate Casino team to decide on the casino name, define the brand mission, vision and values, and understand the key audience groups of gamers and leisure visitors. The creation of a distinctive, premium visual brand followed – one that had the flexibility to work across every brand touchpoint – alongside an empowering brand strategy of ‘Anything is possible’.
As Victoria Gate Casino’s integrated agency, the list of activity we deliver for them is extensive, and includes outdoor advertising, radio, product naming, website, digital POS, social media, and a host of print collateral. We also provide ongoing support to devise and deliver campaign and tactical activity, as well as working with partners to provide PR and media planning.