Virgin Atlantic hosted an experiential event to showcase their business class experience, and encourage conversation around the future of flying.

Using our Whisper data insight tool we helped drive the conversation by creating and sharing real-time social content around the event.

 

Virgin Atlantic became the most influential airline on social, from position 9, with an 87% uplift in brand mentions globally and a campaign reach of over 6 million for the #futureofflying conversation.