There have been a lot of blogs recently about the impact that change and big data is having on the CXO domain. These blogs have stimulated debate around how technology creates strategic shifts – especially within the Chief Information Officer (CIO) and Chief Marketing Officer (CMO) roles, where one is driven by technology and the other by competitive positioning.
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Discovery means change. Change is constant. Change for us means thinking like tomorrow.
This keeps us at the forefront of what's next for smart brands who understand that change doesn't kill them, standing still does.