December 03, 2012 - Comments Off on Basic SEO Lingo: Do you know your SERPs from your Anchor Text?

Basic SEO Lingo: Do you know your SERPs from your Anchor Text?

If you’re a newbie to search and want to know what SEOs are going on about when they talk about spiders crawling or why it’s great to have juicy links, then hopefully this run-down of some commonly used terms will give you some insight…

Alternatively, you could pop into our office on 6th December and ask the SEO Bloomers yourself at our SEO surgery!

Spiders
Spiders, also known as crawlers/robots, are used by search engines to travel the web using links to move from site to site. By doing this they discover new pages and also navigate their way around your website.

Keyphrase
 A search term typed into search engines. Relevant and high traffic keywords/keyphrases are often targeted by companies to increase page views/rankings and conversions.

Indexing
When a spider has crawled a website it will gather information from the content and using complicated algorithms it will interpret the page’s importance and relevance in comparison to other similar pages.

Caching
Once a web page has been indexed, the search engine will store parts, or all of the page, so that it can be retrieved when a relevant search query is performed.

Bounce Rate
This is when a visitor lands on your site, but then leaves without clicking through to any other part of your page. Generally a bounce rate of 30 per cent or below is ideal.

Page Rank (PR)
This is a Google Toolbar ranking value (numerical one-ten) measuring relative importance between a set of sites.

Anchor Text ­­
The Anchor Text is the word/words used to make up a link to another web page. When link building, it is generally considered beneficial to include your keyword into your Anchor Text.

Rich Snippets
Webmasters can choose to show selected information, for example star ratings, which is then displayed within the search results.

 Link Juice
 A term used to rate the quality of a link, the more juice the better the quality of the link.

No-Follow
Tags that webmaster’s use within links in order to stop link juice passing on to other sites.

Linkbait
A purposeful  – and more often than not controversial – piece of content that is intended to go viral, producing a high volume of backlinks (incoming links to the website).

SERP
This stands for Search Engine Results Page, which show the search results from typing in a search term into a search engine.

Meta Description
This is the paragraph of descriptive text that is found below a search result title. Although not a direct factor of search rankings, meta descriptions can indirectly attract users and highlight keyphrases.  

CTR
A Click Through Rate is the percentage of users that click through a desired link out of the total times the link has been visible.

Conversions
This is when a user who lands on your site carries out a desired action by the site’s owner e.g. a purchase or signing up to a newsletter.