January 16, 2015 - Comments Off

Top 10 hopes for 2015

At the end of December we reflected on the things that defined our year and revealed our Top 10 achievements of 2014. Now that 2015 is well underway, and we’ve all had time back in the office to focus on the future, we’ve compiled 10 things we want to achieve over the next 12 months. Read more

December 19, 2014 - Comments Off

Top 10 of 2014

There’s a lot we’ve achieved this year that has made us – and our clients – proud. With 2015 on the horizon, and so much to look forward to, we take a quick look back at the things that have defined the last 12 months at Bloom. Here’s our Top 10 of 2014…
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November 25, 2014 - Comments Off

How to write irresistible headlines that get serious clicks

That headline is some statement. In the constant battle to stand out, brands have tried a number of tactics in an effort to bring people to them. I’ve done it, just there, with that headline. And when you know that 8 out of 10 people read headlines, but only 2 out of 10 read on, you can understand why they’re so crucial. Read more

October 20, 2014 - Comments Off

How social technology is changing business dynamics

There have been a lot of blogs recently about the impact that change and big data is having on the CXO domain. These blogs have stimulated debate around how technology creates strategic shifts – especially within the Chief Information Officer (CIO) and Chief Marketing Officer (CMO) roles, where one is driven by technology and the other by competitive positioning. Read more

October 01, 2014 - Comments Off

Bloom and ITV nominated for UK Social Media Award

The data that comes from people who use social media while watching TV holds a lot of value for advertisers. Using our social intelligence tool and some unique measurement techniques, we discovered that – with the right strategy – brands can use ad breaks to increase their return on investment. And our work on this with ITV has seen us nominated for a prestigious award. Read more