Today, Jaywing has announced its intention to expand its Australian operations with an agreement to acquire Australian digital agency Frank Digital.
Jaywing has been growing its Australian presence steadily since its acquisition of a search agency in 2016, now operating under the Jaywing brand. The move will bolster its scale and widen both its services and client-base.
Frank Digital’s clients include, international investment firm, AMP Capital; major hospitality firm, Merivale; leading multi-platform publisher, Bauer Media; City of Sydney; and young person’s cancer charity, CanTeen.
Here at Bloom, we believe that the future of marketing is anchored in Artificial Intelligence (AI). In recent months, we’ve been talking to lots of marketers and brands, all with varying levels of understanding of the power of AI, and this has got us thinking – will those with very little understanding of AI actually be a harm to UK businesses?
We set out to research into what marketers know and understand about AI, and how they think it will impact their businesses. We found that there is real potential for brands to get left behind.
We have conducted a study to explore what marketers understand about AI, and more importantly, how they think it will impact the industry. The results shine a light on who will win and who will lose out.
Take a look at our infographic to see an overview of the findings and click here to access the full report.
There’s a new era of marketing on the horizon, and we’re ready to lead the way. As an agency with discovery at the core, we embrace change in a fast-moving technological world. So much so, we’ve been hard at work developing a new and exciting way to articulate the future of Bloom:
Welcome to the marketing agency where Artificial Intelligence meets human creativity.
Jaywing has launched Jaywing Intelligence, a new suite of technology products and services that use machine-learning, Artificial Intelligence (AI) and Virtual Reality (VR) to help brands deliver smarter, data-driven marketing.
On Friday 24th March, Bloom set off on a year-long journey to develop every member of our team in a way that’ll improve performance and efficiency, and further celebrate the power of discovery. Our new Discovery Journey – which centres around every employee’s own personal Discovery Pack, along with a shared learning space at the heart of the agency – is proof of our dedication to discovery and team development.
Inclusive is a word we use a lot in advertising, we want to make sure what we’re creating reaches and resonates with as many people as possible. But even in 2016, certain communities are overlooked and poorly represented. One of these is the deaf community. Read more
It happens to every organisation, a piece of news breaks that gets everyone in the office talking. Here at Bloom we have a lively culture of debate when it comes to breaking news, and we love having a good natter about what’s going on in the world. Bloom Reacts is a semi-regular piece on our team’s reaction to goings on in digital and tech.
So this week, Tim Cook spoke out in an impassioned letter about the recent moves that the US Department of Defence have been making to open “back doors”: Known security vulnerabilities in software/hardware that allows investigators to access devices, and that have a habit of being found by naughty folks and hackers – in Apple’s iOS platform; And Apple, being a reasonably user-friendly company, have said no!
To add to this breaking news, Sundar Pichai, Google’s CEO has backed Apple in their stance on the issue.
We’ve had some great reactions to this news here at Bloom, and here are some of our favourites:
“Interestingly, had the terrorist had a more modern iPhone, they could potentially have used their dead fingerprints to unlock the phone using touchID, which opens up another security debate.”
– Jim Moran, Head of Planning
“This is all part of a much bigger issue that could be essentially one of the most important tech cases we’ve ever seen. […] Hopefully this provides some momentum to prevent similar issues here in the UK such as the poorly conceived Snoopers Charter. “
– Joe Corby, Web Developer
“I admire the stance that Apple are taking on this matter and I feel it’s the correct one but unfortunately I think it’s just a matter of time before they will back down.”
– James Bell, Development Manager
“A ban on encryption will last as long as it takes for a few key cabinet Senate members to have their iCloud accounts broken into..”
– Josh Finch, Systems Administrator – He also wrote this post and is also a legend
“I’ve seen Enemy Of The State, I’m not saying anything.”
– Joe Mason, Creative Director
How did you react to Apple’s open letter? Share your thoughts with us on Facebook or tweet us @bloomagency .