September 01, 2016 - Comments Off on Here’s to a Bloomin’ exciting future

Here’s to a Bloomin’ exciting future

Some things just go great together, like beans and toast, chocolate and orange. You can now add Bloom and Jaywing to that list as we’re delighted to announce that we’ve joined forces.

In the words of Alex Craven, CEO at Bloom: “I’ve followed Jaywing’s progress in recent years with great interest, and it’s really exciting for Bloom to now become a Jaywing agency. Their impressive data science credentials mirror our own commitment to applying data intelligence to create powerful, insight-led marketing solutions. Tools like Almanac – Jaywing’s online and offline tracking product – also sit perfectly alongside our Bloom Intelligence offering”.

Bloom Intelligence is the name of our data science-led product suite that underpins all of our work. It includes our unique social intelligence tool, Whisper. It was Whisper that provided the insight behind Sky Sport’s Premier League TV ad, featuring Thierry Henry and iconic moments from Premier League history. The ad not only topped the Campaign Viral Chart, but The Mirror declared it “the greatest thing in the history of the universe”. Which was nice.

Whisper has also been used by ITV and Domino’s to help them understand the true value of Domino’s X Factor sponsorship.

At Bloom we have an enviable list of great clients, including Sky, ADT, SIG, Arco, Ebuyer and Anytime Fitness. Add these to Jaywing’s impressive portfolio, which includes Pepsico, 3M, E.on, first direct and Pets at Home and we make a formidable offering.

Jaywing already has a strong presence in the north, with its Sheffield HQ and existing Leeds office accounting for around half of its 600 employees. And with both Bloom and Jaywing working with clients in Australia, becoming a Jaywing agency also strengthens our overseas offering.

Rob Shaw, CEO Jaywing UK & Australia, said, “I’ve known Alex and Bloom for many years and have always been impressed by their professionalism, culture and focus on client service. Their development of industry leading tools, such as Whisper, has set them apart from many agencies; we especially like how Whisper insight has been used to drive emotionally engaging creative.”