Want to know a bit more about this study? Download the Big Data Week 2013 whitepaperÂ hereÂ or click on the infographic above.
Here at Bloom we were intrigued about how people were talking about Big Data Week and interacting with each other during the festival.
Using Whisper (Bloom’s earned media planning tool) and data provided by DataSift, we analysed 13,207 tweets that used #bdw13 (the festival’s official hashtag) to determine the spread of conversation and pinpoint the true influencers in the conversation. We measure true influence by looking at how well an account can broadcast andÂ receiveÂ information, passing it on to other networks to expand the conversation.
Unlike cruder measures of influence, our true influence scoreÂ doesn’tÂ simply reflect follower numbers, re-tweet rate or number of tweets. WeÂ have used Whisper to find our clientsâ€™ most influential target audiences online, and then plan creative campaigns based on behaviour. So, what did we find? Well, the conversation surrounding Big Data Week was extremelyÂ connected.
People from different cities around the world were conversing with each other, spreading information about the festival around the globe. London, Madrid, Barcelona, Leeds and Chicago were the festival’s top five most influential cities and the top ten most influential tweeters worldwide were as follows:
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