Leeds is a city that’s truly buzzing with news of innovation, expansion, expertise and investment at the moment. Therefore, it’s with great pleasure that we can announce our involvement in two brilliant events that are taking place over the next couple of weeks that focus on our city’s growth and development, placing data at the heart of their discussions.
Bloom’s Cycling Challenge: from Capital to Coast
On Sunday 30th June six brave Bloomers will be joined by Peter Miles – a client and friend from ADT – to cycle an impressive 60 miles from London to Brighton during LA fitness’ Capital to Coast Challenge.
What you want, when you want it: the development of Responsive Design
As we stand, responsive design is about techniques to make a website work across any device, but moves are afoot to take it even further.
A smartphone has fewer pixels on the screen and therefore requires different interactions to typical desktops or laptops. To prevent the need for multi-platform websites, responsive design works by cutting up sites, slicing them down and altering images to make them fit onto the user’s device.
The art of committing grammar crimes
There’s a method behind the madness of spelling incorrectly. Sometimes a situation dictates that you break the rules to create new ideas and meanings – but at what cost?
Is WebP the future of web images?
You might have heard on the grapevine that Google have been working a new image format- the imaginatively named WebP. For those of you that aren’t in the know, WebP is based on the VP8 video codec and search engine mogul Google is reporting that the image format is able to achieve a compression rating that’s between 30% and 80% higher than conventional JPEG’s. Pretty impressive, non?
Language fan Rich is drawn to Bloom by the challenge of change
Now then! I’m Rich, and I love words. I love biscuits too, but I think I love words more. Just. So you can imagine my delight when I joined Bloom in April to be their Content Manager, which gave me the chance to do what I loved – to work with words.
Rugby League hands World Cup 2013 social media campaign to Bloom
We’re delighted to announce that we’ve been appointed to build awareness and excitement ahead of this autumn’s Rugby League World Cup 2013 (RLWC2013).
The beginning of the end for SEO?
Back in the heady days when I first started “doing” SEO, things were simple. There was a constant stream of new ideas and updates that emerged as best practice.
Asia dominates global reaction to Moyes’ appointment
Nearly 275,000 twitter accounts joined the speculation yesterday about the new Manchester United manager. In 12 hours between 8am and 8pm, more than half a million tweets were sent and the conversation spread around the world. We used Whisper, our earned media planning tool, to analyse the conversation.
Who says school’s boring? It’s not when we’re involved!
Despite graduating in 2009, a few weeks ago I found myself packing up my school bag and my lunch box and going back to university. Before you ask, no, I’m not heading back into the world of student loans, dirty takeaways and all-night library sessions – those days are well and truly behind me!
Real-time Marketing – Hit or Miss?
Real time marketing, the practise of hijacking high profile events with relevant content, is making waves, with brands like Oreo reaping the benefits from creative content at the Super Bowl and Daytona 500.
Birds to bring a new audience flocking to Anglian
Our latest piece of content marketing for Anglian Home Improvements looks through the glass (the double-glazed and hardened diamond type) to focus on the things that you can see and enjoy just outside your window.
A trip to the seaside (and #BrightonSEO) with SEO Monkey
Search conferences are everywhere these days – some good, some not so good. BrightonSEO is one of the good ones. There has been a ‘hype’ about this conference for the last couple of years and to make it even sweeter, it’s free!
Infographic: the world’s talking about Big Data Week
Big Data Week, which took place over seven days from the 22nd – 28th April, saw communities from 27 cities across the globe come together to talk about one of world’s hottest topics right now – Big Data. Read more…
LA shape up online with whole new site
We’re extremely excited to announce that the new website for LA fitness has just gone live. It provides the gym chain with a complete new member acquisition service online. The website integrates directly with the membership sign-up service which was designed and developed by Bloom and rolled out online and in club kiosks at the end of last year.