With the number of active users on social media increasing by 64% in the last eight years and 93% of marketers currently using this medium to drive business, social media engagement is fast becoming one of the most important ways for brands to connect with their audience. Over the next five years companies are expected to double their social marketing budgets and for this reason brands must understand how to use this platform in the correct and most profitable way for their business.
At Bloom we’ve been super busy working hard to produce our brand new product – Whisper Wealth Management. This helps to bring the apparent unpredictability of social media and the science of the Stock Market together.
We’re extremely excited to announce that the new website for LA fitness has just gone live. It provides the gym chain with a complete new member acquisition service online. The website integrates directly with the membership sign-up service which was designed and developed by Bloom and rolled out online and in club kiosks at the end of last year.
Our first work for trade suppliers Builders Express is already seeing great success and sales soaring.
Things are going pretty bloomin’ well at Bloom, which is why we’re delighted to welcome a new face to our senior team this month to keep fuelling our impressive growth.
Although we can’t say too much right now, we’re in the middle of a brilliantly exciting brand journey with Engage Mutual, one of the country’s leading financial mutuals. While our long-term brand planning continues, we were commissioned to keep the brand visible online for present and prospective customers.
This summer our friends at ADT commissioned us to help the UK’s holidaymakers remember a few little home security tips that could ensure that their well-earned holiday was as relaxing as possible.
A global sport needs global coverage. And with more than 530 reporters on the ground in over 50 countries, Goal is on the ball when it comes to keeping millions of football fans around the world up to date with the latest news.
Bloom have worked across all digital aspects of the Anglian business for a number of years. And it was this relationship that meant when we said; “Why don’t we build a digital, Darwinian traveling machine that gives people the greatest views in the world?” they said “Why not!”
We’re delighted to announce that Bloom are moving! Due to the agency bursting at the seams with new staff, we’ve had to find a new place to call our own!
Ok, yes it’s true – we like to blow our own trumpet from time to time. So when we discovered that we’d been ranked number 8 in a UK-wide digital census conducted by one of the country’s biggest marketing magazines, well, it gave us another reason to pick up that brass instrument and give it a big, hearty toot!
Silos are for grain – not agencies – or so the modern mantra of the Creative Industry has it. And as a result of that, what stands out in the landscape of one part of the agency impacts on the others. Of course, some might say that grain silos are also an effective means of execution as seen in Witness with Harrison Ford. We will ignore those people for now.
We’re delighted to report that LAX, a brand new concept gym that we developed in conjunction with our partners at LA fitness, has opened its doors in central London.
Bloom have just launched a brand new parallax homepage for Anglian Home Improvements that got our creative and development juices flowing. With the aim of tapping into the emotional side of a purchase, the project required a truly integrated approach. We provided full direction and delivery of copy, photography, technology, design and build .
We’ve all done it. Waiting indoors for the bl**dy rain to stop. Staring at the small drops of water on the window-pane as they rush down, smearing, and gathering at the bottom in a random watery mess. Bloom’s parody of the archetypal British holiday experience for Anglian Home Improvements celebrates this mundane activity in the interactive YouTube game ‘Raindrop Race’.
We’re so pleased to announce that Bloom have ranked number 47 in the RAR Top100 report, which highlights the best marketing agencies outside of the M25. Agencies that appear on the fifth annual report were ranked across a number of criteria – including growth, profitability, efficiency and client ratings outside of the London metropolis.
We’ve done it again… we’ve gone and designed, built and launched another website, but this time a responsive one. This means it works simply and effectively across all browsers on desktops and laptop computers, mobile phones and tablets!
For a long time now it’s been an agency tradition to send their clients a gift at Christmas to say thank you for their business throughout the year. However, here at Bloom, we decided to rethink that tradition – and together with our clients we managed to raise £591 for charities across the UK.
It was said that only death and taxes were certain. Well, I think nowadays we have to add “change” to that list of certainties. After spending more than two decades in the world of large corporate business I left to try my hand at something different. I wanted to feel the freedom to be more agile and learn new tricks, but I appreciated that it would not be easy for an old dog like me.
Did you get a tablet for Christmas? OK, it was over a month ago now, but still, I ask the question as the data I see on a daily basis in analytics proves that more and more of us own one. Yes, this might not seem like rocket science, but when you analyse the facts, it’s clear that December is the month of the tablet.
For those of you who don’t know, Google Now is a Mobile Personal Assistant that provides users with helpful information throughout your day – like the weather, flights, sports news and event reminders – before you can even ask. And what was once a thing of mobile devices and tablets has now arrived on our desktops.