Tumblr is not often a first thought when planning marketing campaigns and thinking which social channels to use, although depending on your target market – you could be missing out by overlooking this growing platform. According to Search Engine People, only 31 of the top 100 brands are using Tumblr.
Want to make your content marketing stand out, spread like wild-fire and smash your targets? Well, I’ve pulled together my core tips to help you do just that. Whilst marketing is never an exact science, these eight pointers will make sure you’re well on the way to producing great content that flies.
In this ever evolving digital world are bitmap images dead?
Retina displays, mobiles, tablets, heck even watches, are now many peoples’ interface for the web. The uptake and variety of these devices has seen us re-evaluate pixels and how we use them.
It’s a myth that copywriters and proof readers know everything about language. Sure, some know a hell of a lot about the intricacies of English, but it’s simply impossible for anyone to store every single weird and wonderful grammatical rule that exists in their already bustling brains.
We’ve all done it. Waiting indoors for the bl**dy rain to stop. Staring at the small drops of water on the window-pane as they rush down, smearing, and gathering at the bottom in a random watery mess. Bloom’s parody of the archetypal British holiday experience for Anglian Home Improvements celebrates this mundane activity in the interactive YouTube game ‘Raindrop Race’.
We’re extremely excited to announce that the new website for LA fitness has just gone live. It provides the gym chain with a complete new member acquisition service online. The website integrates directly with the membership sign-up service which was designed and developed by Bloom and rolled out online and in club kiosks at the end of last year.
Now then! I’m Rich, and I love words. I love biscuits too, but I think I love words more. Just. So you can imagine my delight when I joined Bloom in April to be their Content Manager, which gave me the chance to do what I loved – to work with words.
Back in the heady days when I first started “doing” SEO, things were simple. There was a constant stream of new ideas and updates that emerged as best practice.
Our first work for trade suppliers Builders Express is already seeing great success and sales soaring.
You might have heard on the grapevine that Google have been working a new image format- the imaginatively named WebP. For those of you that aren’t in the know, WebP is based on the VP8 video codec and search engine mogul Google is reporting that the image format is able to achieve a compression rating that’s between 30% and 80% higher than conventional JPEG’s. Pretty impressive, non?
There’s a method behind the madness of spelling incorrectly. Sometimes a situation dictates that you break the rules to create new ideas and meanings – but at what cost?
As we stand, responsive design is about techniques to make a website work across any device, but moves are afoot to take it even further.
A smartphone has fewer pixels on the screen and therefore requires different interactions to typical desktops or laptops. To prevent the need for multi-platform websites, responsive design works by cutting up sites, slicing them down and altering images to make them fit onto the user’s device.
Leeds is a city that’s truly buzzing with news of innovation, expansion, expertise and investment at the moment. Therefore, it’s with great pleasure that we can announce our involvement in two brilliant events that are taking place over the next couple of weeks that focus on our city’s growth and development, placing data at the heart of their discussions.
On Saturday, six valiant Bloomers and six heavily lubed and tuned bikes headed for the big smoke in a minibus. Why? To ride the 63 miles from Kempton Park Race Course to the Brighton seafront in the annual Capital to Coast sponsored ride, that’s why. Bloom’s client, LA fitness, were the event’s main sponsors again this year, raising funds for two very worthy Down’s Syndrome charities (Norwood and the Down’s Syndrome Association).
Bloomers Alex Morris, Rebecca Edwards, Eleanor Rider, Andrew Brown, Darren Navier and Nathan Lane normally spend their evenings snuggled up inside with a good book and a mug of cocoa (honest).
SEO as we knew it may be dead, but ranking highly on Google continues to be key to business success. In a world full of penalties from Google, what are marketing managers to make of this major shakeup of the channel formerly known as SEO?
Things are going pretty bloomin’ well at Bloom, which is why we’re delighted to welcome a new face to our senior team this month to keep fuelling our impressive growth.
This summer our friends at ADT commissioned us to help the UK’s holidaymakers remember a few little home security tips that could ensure that their well-earned holiday was as relaxing as possible.
A global sport needs global coverage. And with more than 530 reporters on the ground in over 50 countries, Goal is on the ball when it comes to keeping millions of football fans around the world up to date with the latest news.
Bloom have worked across all digital aspects of the Anglian business for a number of years. And it was this relationship that meant when we said; “Why don’t we build a digital, Darwinian traveling machine that gives people the greatest views in the world?” they said “Why not!”
Hi, I’m Tariq Ahmed and I’m currently the newest member of the Bloom family! I come with three years’ experience in agency land, and during that time I’ve made a new best friend in the whole wide world. Its name is Google Analytics!
According to W3techs.com, Google Analytics is used by 79.7% of websites whose traffic can be measured – that’s 50.1% of all websites! The market dominance of Google Analytics is astonishing when you look at the numbers.
We’re delighted to announce that Bloom are moving! Due to the agency bursting at the seams with new staff, we’ve had to find a new place to call our own!
When did it all get so impersonal? When did we forget that it’s all about people?
As an agency, we help our clients sell things. Whether that a product, a service, an idea, an opinion or a dream, we get them in front of the right people.
But as an industry we don’t refer to them as ‘people’. In fact we call them anything but.
Eyup! My name’s Jamie and I’ve been working in PPC for just under four years now. I’ve experienced working both agency and client side, so I’ve had the opportunity to work on a variety of weird and wonderful PPC campaigns – from small ones such as a dog walker’s dating website (for single dog walkers in Rhyl) through to international projects for the likes of Mini, BMW and Ikea, with advertising budgets in their millions.
A few weeks ago Tariq Ahmed, one of our brilliant search consultants, pondered the rise of not provided searches on Google Analytics. He must have known change was afoot at Google HQ, as fast forward a few weeks and the search engine giant has just confirmed that they are now moving to secure (SSL) search and will be ceasing to provide keyphrase search results into their analytics packages.
Marketing. It’s dead easy, right? You’ve got a target audience in mind. You know what they want, you know what they like, and you know your product or service could be right up their street. But BAM! Just when it appears to be going so well, a tricky bit comes along – how on earth do you position your brand or product amongst them?
By 2017 the UK’s spend on advertising will grow to £17bn, while internet advertising spend will reach £8bn. It’s now clearer than ever that in this digital age brands must move at the speed of light to make their voices heard and their message stand out.
Silos are for grain – not agencies – or so the modern mantra of the Creative Industry has it. And as a result of that, what stands out in the landscape of one part of the agency impacts on the others. Of course, some might say that grain silos are also an effective means of execution as seen in Witness with Harrison Ford. We will ignore those people for now.
We’re delighted to report that LAX, a brand new concept gym that we developed in conjunction with our partners at LA fitness, has opened its doors in central London.