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Bloom and Showcase reveal the birthplaces of award-winning actors and actresses

Now in its 86th year, the Oscars continue to celebrate all that’s great about the world of film – including the best actors and actresses. They often say they were born to act, so we thought an interactive map that revealed the birthplaces of every award-winning actor and actress since 1929 would be a fascinating take on this year’s ceremony for our film-focused client Showcase Cinemas. Read more…

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ADT ask… What’s your top home security tip?

As leading industry experts, ADT are always looking for ways to ensure people keep themselves and their homes safe. This is why we worked in collaboration with a number of industry experts to create our latest content piece.

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Real-time Marketing – Hit or Miss?

Real time marketing, the practise of hijacking high profile events with relevant content, is making waves, with brands like Oreo reaping the benefits from creative content at the Super Bowl and Daytona 500.

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Birds to bring a new audience flocking to Anglian

Our latest piece of content marketing for Anglian Home Improvements  looks through the glass (the double-glazed and hardened diamond type) to focus on the things that you can see and enjoy just outside your window.

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LA shape up online with whole new site

We’re extremely excited to announce that the new website for LA fitness has just gone live. It provides the gym chain with a complete new member acquisition service online. The website integrates directly with the membership sign-up service which was designed and developed by Bloom and rolled out online and in club kiosks at the end of last year.

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Bloom’s integrated campaign for Builders Express sees sales soar

Our first work for trade suppliers Builders Express  is already seeing great success and sales soaring.

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Anglian team up with Bloom to offer one lucky winner a different type of glass

Anglian Home Improvements have recently revealed a competition that will see one lucky winner take home a different perspective of  the world around them by clutching a pair of Google Glass, the hotly anticipated tech product.

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From Data to Art: Whisper at the Royal Society

We’re really, really excited to announce that a visualisation created by our earned media planning tool, Whisper, is on show at the Royal Society’s annual Summer Science Exhibition. The image, which was a runner up in the infographic category of the ‘Picturing Science’ competition, will be shown in the Royal Society’s gardens until the 7th July.

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Bloom breaks Dadi awards nomination record

We’re delighted to announce that Bloom has been nominated for not one, not two, but three Dadi awards this year – smashing our previous nominations record! The awards, which celebrate the best digital marketing work across the UK, received over 500 entries this year and have been judged by a panel of digital experts from Facebook, ESPN and Versace, among others.

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Wood joins the team to keep Bloom booming

Things are going pretty bloomin’ well at Bloom, which is why we’re delighted to welcome a new face to our senior team this month to keep fuelling our impressive growth.

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Engage-ing content gets the message across for Engage Mutual

Although we can’t say too much right now, we’re in the middle of a brilliantly exciting brand journey with Engage Mutual, one of the country’s leading financial mutuals. While our long-term brand planning continues, we were commissioned to keep the brand visible online for present and prospective customers.

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ADT helps to keep home safe while you’re away

This summer our friends at ADT commissioned us to help the UK’s holidaymakers remember a few little home security tips that could ensure that their well-earned holiday was as relaxing as possible.

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Goal and Bloom bag a content marketing winner

A global sport needs global coverage. And with more than 530 reporters on the ground in over 50 countries, Goal is on the ball when it comes to keeping millions of football fans around the world up to date with the latest news.

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All aboard the Worldwide Window Machine with Anglian

Bloom have worked across all digital aspects of the Anglian business for a number of years. And it was this relationship that meant when we said; “Why don’t we build a digital, Darwinian traveling machine that gives people the greatest views in the world?” they said “Why not!”

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Digital Impact Awards

Bloom stand tall in Digital Impact Award nominations

It’s certainly been a good month or two for awards nominations for Bloom, and the cherry on the top has just arrived in the shape of a Digital Impact Awards nomination.

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Bloom’s Alex Craven officially a top name in digital

Alex Craven, Bloom’s CEO and captain, has been identified by top industry publication The Drum as one of the most important people working in the UK digital industry.

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Marshall's Mill

We’re moving!

We’re delighted to announce that Bloom are moving! Due to the agency bursting at the seams with new staff, we’ve had to find a new place to call our own!

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The drum

Bloom officially top 10 agency for digital in the UK

Ok, yes it’s true – we like to blow our own trumpet from time to time. So when we discovered that we’d been ranked number 8 in a UK-wide digital census conducted by one of the country’s biggest marketing magazines, well, it gave us another reason to pick up that brass instrument and give it a big, hearty toot!

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Very and Bloom team up to push second screening boundaries

We’re delighted to report that we’re working with digital department store Very to develop a smarter way to focus their social media conversations with TV viewers.

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Bloom bag three UK Search Awards nominations

We’re extremely excited to announce that we’ve secured a magnificent three nominations at this year’s  UK Search Awards, the industry’s most prestigious celebration of all things search marketing.

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Digital Impact Awards

Bloom scoop gold at Digital Impact Awards

We’re thrilled to announce that Bloom scooped the golden gong this year in the best use of SEO for corporate communications category at the prestigious Digital Impact Awards.

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UX and SEO

Witnessing the change in the SEO and UX landscape

Silos are for grain – not agencies – or so the modern mantra of the Creative Industry has it. And as a result of that, what stands out in the landscape of one part of the agency impacts on the others. Of course, some might say that grain silos are also an effective means of execution as seen in Witness with Harrison Ford. We will ignore those people for now.

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Brand new concept gym, LAX, launches for those who are serious about fitness

We’re delighted to report that LAX, a brand new concept gym that we developed in conjunction with our partners at LA fitness, has opened its doors in central London.

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Scroll through the emotional Anglian experience

Bloom have just launched a brand new parallax homepage for Anglian Home Improvements that got our creative and development juices flowing. With the aim of tapping into the emotional side of a purchase, the project required a truly integrated approach. We provided full direction and delivery of copy, photography, technology, design and build .

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Bloom team up with benenden health for integrated autumn campaign

The past few months Bloom have been working closely with benenden health in the run up to one of their busiest times of the year.  Working in conjunction with their integrated marketing team, together we got our thinking caps on to deliver a stream of digital and offline brilliance.

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Bloom rank in Prolific North’s top 50 Integrated Agencies 2013

At Bloom we don’t like to brag, but…. we’ve just been ranked number 30 in The Prolific North Top 50 Integrated Agencies 2013, research which was partnered by Google.

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Bloom ‘become the raindrop’ in interactive YouTube game for Anglian Home Improvements

We’ve all done it. Waiting indoors for the bl**dy rain to stop. Staring at the small drops of water on the window-pane as they rush down, smearing, and gathering at the bottom in a random watery mess. Bloom’s parody of the archetypal British holiday experience for Anglian Home Improvements celebrates this mundane activity in the interactive YouTube game ‘Raindrop Race’.

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RAR blog

Bloom officially a top 50 agency according to RAR 2013 report

We’re so pleased to announce that Bloom have ranked number 47 in the RAR Top100 report, which highlights the best marketing agencies outside of the M25. Agencies that appear on the fifth annual report were ranked across a number of criteria – including growth, profitability, efficiency and client ratings outside of the London metropolis.

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Statesman Travel are going places with their new website

We always get a bit excited when a project goes live – and for the brand new Statesman Travel website, which launched in December, it’s no exception.

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The power of the persona helps create a brand new website for ADT

We’ve done it again… we’ve gone and designed, built and launched another website, but this time a responsive one. This means it works simply and effectively across all browsers on desktops and laptop computers, mobile phones and tablets!

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Goalden Hedgehog

Bloom given a Goal-den chance to score at PR awards ceremony

It’s true that a few of us at Bloom enjoy a good kick-around, so we were pretty excited to hear that our PR and social media work with Goal – the world’s most popular football website – has been nominated in two categories at’s Golden Hedgehog awards!

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Bloom to discuss the potential of the second screen at European summit

Having just spoken in China, our very own CEO Alex Craven is jetting off to Barcelona at the end of February (26th to be exact) to speak about the advertising potential of ‘second screening’ – the screens of our mobile phones and tablets that we use while watching television. Read more…


A sneak peek at our latest product – Whisper Wealth Management

At Bloom we’ve been super busy working hard to produce our brand new product – Whisper Wealth Management. This helps to bring the apparent unpredictability of social media and the science of the Stock Market together.

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Breakfast brand bash: How to be legally social

With the number of active users on social media increasing by 64% in the last eight years and 93% of marketers currently using this medium to drive business, social media engagement is fast becoming one of the most important ways for brands to connect with their audience. Over the next five years companies are expected to double their social marketing budgets and for this reason brands must understand how to use this platform in the correct and most profitable way for their business.

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Creating power from social media

The corridors of power at major corporates ring with the sound of numbers, as hard data drives strategic, tactical and evidence-based decision making. Even where balanced scorecard approaches are used for business performance management, financial metrics still dominate decision making – albeit heavily influenced by ‘City’ sentiment. Read more…

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Breakfast Brand Bash review: How to be legally social

With more and more businesses operating online – and especially on social media – it’s become more important than ever to know how to be legally social. So we got together with leading law firm Walker Morris to organise our second and most recent Breakfast Brand Bash seminar, where professionals could get advice, answers and best practice from a panel of experts.

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bloom integration

Breaking down the silos: Why an integrated agency can offer more

This fast-moving sector is in a constant state of change and to achieve results and be successful agencies must evolve in line with it. The lines between marketing channels are fast becoming so blurred that working in silos is no longer effective. It requires fresh thinking, a flexible approach and agile teams. It demands INTEGRATION.

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Do your company values live in your company language?

Banks and building societies are fairly serious institutions – after all, they’re the ones looking after your precious money. But I’ve noticed that, over the past few years, the tone of the letters they send me is becoming increasingly warm and conversational, like they know me. It’s sort of nice. Read more…

Two cartoon images of Alan: one calm, one angry.

Why might UX make Alan angry?

The question was: who was Angry Alan? And why was he so very angry? Personas – the favoured tool of the UX professional for understanding who comes to and uses a website – are a precise thing. Read more…


Bloom create central ‘Hub’ for Hitachi Capital

Over the last few months Bloom have been busy working with Hitachi Capital to launch their brand new corporate intranet. We’re now pleased to announce that the hard work has paid off and we can showcase what our wonderful team has created.

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Bloom’s unique Give a Gift project raises £591 for charity

For a long time now it’s been an agency tradition to send their clients a gift at Christmas to say thank you for their business throughout the year. However, here at Bloom, we decided to rethink that tradition – and together with our clients we managed to raise £591 for charities across the UK.

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Why developers should put their faith in Wraith

Many great things have come from the BBC, such as the iPlayer, Match of the Day and Simon McCoy. Well, recently I learnt about something else that needs to be added to that list: Wraith.

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