On Friday 17th October Google released Penguin 3.0 – the first update in over a year to their algorithm that’s designed to identify link building practices that contravene their Google Webmaster Guidelines. The metrics that Google uses to penalise websites with ‘bad links’ are believed to have changed too – along with the thresholds for which bad links to other sites are tolerated.
The word has gone. A competitor has used it to good effect, and it’s now our task, as the creative agency, to come up with a new and more effective word for our client. Obviously, it needs to be different, and perform a similar function, but also true.
The way we watch TV is changing. Most of us now use a second screen – our mobiles and tablets – to enhance our viewing experience. But how do we divide our time in this multiscreen world? To answer this question a group of people were asked to wear special glasses that could track their eye movements – and the results were fascinating.
Change. To some brands it’s an opportunity; to others it’s a threat. Whatever your attitude is to embracing change, it always represents a degree of risk. But embrace it you must, because it never goes away. Change is constant. Change is good.
Leading marketing magazine The Drum has included Bloom CEO Alex Craven in their list of 100 most influential people in search marketing and SEO – and now the public will decide who makes their prestigious Top 50.
Google are at it again! They have begun to roll out the latest algorithm update focussed on the quality of website content. This is, however, not to be confused with Penguin updates, which are focussed on the quality of backlinks to your website.
Leeds has established itself as a leading city in the world of data, and here at Bloom we’re proud to be a part of that culture. Our fascination with data meant that we were only too keen to become a founding partner of the Leeds ‘node’ of the Open Data Institute (ODI), which uses the power of open data to create greater economic, environmental and social value – both locally and globally.
The words ‘Hack’ and ‘Facebook’ are not two you’d normally want to hear together, but that’s all about to change.
This fast-moving sector is in a constant state of change and to achieve results and be successful agencies must evolve in line with it. The lines between marketing channels are fast becoming so blurred that working in silos is no longer effective. It requires fresh thinking, a flexible approach and agile teams. It demands INTEGRATION.
Banks and building societies are fairly serious institutions – after all, they’re the ones looking after your precious money. But I’ve noticed that, over the past few years, the tone of the letters they send me is becoming increasingly warm and conversational, like they know me. It’s sort of nice.