The way we watch TV is changing. Most of us now use a second screen – our mobiles and tablets – to enhance our viewing experience. But how do we divide our time in this multiscreen world? To answer this question a group of people were asked to wear special glasses that could track their eye movements – and the results were fascinating.
Change. To some brands it’s an opportunity; to others it’s a threat. Whatever your attitude is to embracing change, it always represents a degree of risk. But embrace it you must, because it never goes away. Change is constant. Change is good.
Leeds has established itself as a leading city in the world of data, and here at Bloom we’re proud to be a part of that culture. Our fascination with data meant that we were only too keen to become a founding partner of the Leeds ‘node’ of the Open Data Institute (ODI), which uses the power of open data to create greater economic, environmental and social value – both locally and globally.
We’re extremely excited to announce that the new website for LA fitness has just gone live. It provides the gym chain with a complete new member acquisition service online. The website integrates directly with the membership sign-up service which was designed and developed by Bloom and rolled out online and in club kiosks at the end of last year.
Things are going pretty bloomin’ well at Bloom, which is why we’re delighted to welcome a new face to our senior team this month to keep fuelling our impressive growth.
Anglian Home Improvements.
It’s certainly been a good month or two for awards nominations for Bloom, and the cherry on the top has just arrived in the shape of a Digital Impact Awards nomination.
Alex Craven, Bloom’s CEO and captain, has been identified by top industry publication The Drum as one of the most important people working in the UK digital industry.
We’re delighted to announce that Bloom are moving! Due to the agency bursting at the seams with new staff, we’ve had to find a new place to call our own!
Ok, yes it’s true – we like to blow our own trumpet from time to time. So when we discovered that we’d been ranked number 8 in a UK-wide digital census conducted by one of the country’s biggest marketing magazines, well, it gave us another reason to pick up that brass instrument and give it a big, hearty toot!
We’re delighted to report that we’re working with digital department store Very to develop a smarter way to focus their social media conversations with TV viewers.
We’re extremely excited to announce that we’ve secured a magnificent three nominations at this year’s UK Search Awards, the industry’s most prestigious celebration of all things search marketing.
We’re thrilled to announce that Bloom scooped the golden gong this year in the best use of SEO for corporate communications category at the prestigious Digital Impact Awards.
Silos are for grain – not agencies – or so the modern mantra of the Creative Industry has it. And as a result of that, what stands out in the landscape of one part of the agency impacts on the others. Of course, some might say that grain silos are also an effective means of execution as seen in Witness with Harrison Ford. We will ignore those people for now.
Serious about fitness.
Anglian Home Improvements.
We’re so pleased to announce that Bloom have ranked number 47 in the RAR Top100 report, which highlights the best marketing agencies outside of the M25. Agencies that appear on the fifth annual report were ranked across a number of criteria – including growth, profitability, efficiency and client ratings outside of the London metropolis.
It’s true that a few of us at Bloom enjoy a good kick-around, so we were pretty excited to hear that our PR and social media work with Goal – the world’s most popular football website – has been nominated in two categories at PRmoment.com’s Golden Hedgehog awards!
At Bloom we’ve been super busy working hard to produce our brand new product – Whisper Wealth Management. This helps to bring the apparent unpredictability of social media and the science of the Stock Market together.
Leading marketing magazine The Drum has included Bloom CEO Alex Craven in their list of 100 most influential people in search marketing and SEO – and now the public will decide who makes their prestigious Top 50.
Google are at it again! They have begun to roll out the latest algorithm update focussed on the quality of website content. This is, however, not to be confused with Penguin updates, which are focussed on the quality of backlinks to your website.
The words ‘Hack’ and ‘Facebook’ are not two you’d normally want to hear together, but that’s all about to change.
This fast-moving sector is in a constant state of change and to achieve results and be successful agencies must evolve in line with it. The lines between marketing channels are fast becoming so blurred that working in silos is no longer effective. It requires fresh thinking, a flexible approach and agile teams. It demands INTEGRATION.
Banks and building societies are fairly serious institutions – after all, they’re the ones looking after your precious money. But I’ve noticed that, over the past few years, the tone of the letters they send me is becoming increasingly warm and conversational, like they know me. It’s sort of nice.
The question was: who was Angry Alan? And why was he so very angry? Personas – the favoured tool of the UX professional for understanding who comes to and uses a website – are a precise thing.
For a long time now it’s been an agency tradition to send their clients a gift at Christmas to say thank you for their business throughout the year. However, here at Bloom, we decided to rethink that tradition – and together with our clients we managed to raise £591 for charities across the UK.
On 20th January 2014 Matt Cutts, head of Google’s webspam team, published a post in which he openly warned digital marketers and brands that Google have had enough of manipulative guest blogging tactics for the sole purpose of gaining links.
It was said that only death and taxes were certain. Well, I think nowadays we have to add “change” to that list of certainties. After spending more than two decades in the world of large corporate business I left to try my hand at something different. I wanted to feel the freedom to be more agile and learn new tricks, but I appreciated that it would not be easy for an old dog like me.